Fashion designer, Josie Natori, announces her vibrant new fragrance, JOSIE.
From the House of Natori, designer Josie Natori launches her dynamic new fragrance, JOSIE. Vibrant and modern, the JOSIE scent breaks rules and breaks out – bringing an exhilarating approach to sensuality!
Josie Natori is a visionary designer who reimagined an industry, erasing the boundary between innerwear and outerwear by elevating the concept of lingerie for consumers around the globe. Over her 37-year career, Josie has turned simple elements of daily life into beautiful essentials.
Of all the brands that comprise the House of Natori, JOSIE is the designer’s most eclectic expression. Partnering with prestige beauty company LUXE Brands to develop the JOSIE fragrance – Natori’s newest scent is set to become the centerpiece of the JOSIE lifestyle collection.
“My vision for LUXE Brands is to build an enduring portfolio of global prestige brands that resonates strongly with consumers. I couldn’t be happier with the JOSIE fragrance and the long- term partnership that we’re building with the Natori team.” – Tony Bajaj, Chief Executive Officer, LUXE Brands
The JOSIE brand is multi-cultural, multi-faceted and multi-hued. The JOSIE woman has a youthful attitude and vibrant spirit. She proudly banishes beige and lives passionately in full color. Natori brings this attitude to life by using pops of color, bold graphics, and an intriguing mix of patterns & textures in her designs.
The JOSIE brand’s next realm is olfactive, translating the essence of JOSIE fashion into a new scent with a spirited energy and sexy edge. Inspired by JOSIE women who live life with no rules, no pretenses, and no apologies — from the scent to the rule-breaking packaging, each element of the JOSIE fragrance is juxtaposed to capture the energetic spirit of the JOSIE woman.
“I wanted to create a fragrance for JOSIE that exudes charisma. I am thrilled with the scent – it truly captures the essence of the brand. Today’s woman knows that there is value in expressing her true self and the JOSIE fragrance, a beautiful sensual scent, gives her one more way to express her irrepressible individual style.” – Josie Natori