January 6, 2012 1

Watch your Social Media @Covergirl for @PatMcGrathreal

By in New York
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A lot of people wonder about the importance of social media and what it can do for their brand. It can do a ton of good and it can also be a PR disaster too. Check out my Tweets from yesterday… a perfect example of when the left hand doesn’t communicate with the right one.

 

The social media person of Cover Girl totally misled me.  I went to the website and the store to see that the Flipsticks is totally not the collection by British Celebrity make up artist Pat McGrath. Uh… so much for being on top of things.  Here are the shades from the Pat McGrath Runway collection from CoverGirl.

So the beauty of the internet is that I can always find the answer I am looking for.  This was no easy task. First of all, the lipstick component looks just like the QUEEN collection. But it is not a part of it. From what I understand – it is 16 of the 44 shades from Covergirl LipPerfection Collection…. ummmm okay. How confusing.  When you go to the CG site and type in Pat McGrath on the search bar, it says NO RESULTS MATCH YOUR REQUEST.

That is so not cool – And the Social Media person told me that it is the Blast Flipstick Collection. (Which is not on their website btw). I found out what THAT was on another blog…which is new for Spring 2012. Is Pat McGrath involved with this collection too?

Like many of you know, when I moved to New York last fall I was recruited by Estee Lauder relentlessly via Linkedin and spent over 4 months interviewing with 2 of their departments and 6 senior VP’s for a much coveted ‘beauty social media’ position.  All in all, I am saying this because throughout the last 2 years, I have moved countries, cities, spent a fortune at FIDM, went to countless interviews for “social media” positions in the beauty industry and this is what the person who is ‘more qualified than me for the job’ does. Corporate companies hire Ivy League grads, friend of friends, MBA graduates, daughter of family friends and nepotism is rampant – but truly it is the brand that suffers when mistakes like this are made. You can have all the connections and degrees but really how you win is by having COMMON SENSE. I would be so frustrated working with alongside with people who have no clue what they are talking about.

I truly am passionate AND knowledgeable about beauty and a social media marketing so a mistake like this one shocks me. The most surprising thing is, it will most likely be overlooked, swept under the rug and as important as the Tweet that faded from my timeline 2 minutes ago.

Makes you wonder doesn’t it?

 

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January 6, 2012 158

New York Film Academy!!!

By in Austin, New York
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Sup Cole World!!!!!

Its been awhile, i really missed ya’ll! I’ve been transitioning my move from Austin Texas to here in New York City!!! So again i apologize for not posting as regularly as i was :0). So recently i’ve been gettn the question of “Craig why New York??” Well the answer is i will be attending New York Film Academy and my classes start February 29th.


I’m going for theater, i did some theater in San Antonio Texas and i can honestly say being infront of an audience, there is no better rush than that. New York Film Academy has on of the best programs in the city, and is widely known by all. The school caught my attention back in 2009 when the director of Rush Hour 1 and 2 did a promo for the school saying all these wonderful things about it so from there i decided to apply and chase my dream.

So make sure you also check their website out and join me in class!!!! Light Camera Action baby!!!!

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January 5, 2012 105

Lola Marc Jacobs – Who’s that pretty lady?

By in WorldWide
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It’s a new year, so a new fragrance to add to my growing collection sounds perfect! Thank you to Coty Inc. for sending us their fragrance, Lola Marc Jacobs!

Lola is a “warm floral bouquet” with a touch of rose, fuchsia peony and geranium. It starts with a hint of fruit first – pink peppercorn, pear and ruby red grapefruit. The finishing piece will leave you feeling flirty and fun – vanilla, warm Tonka bean and creamy musk. One or two sprays and I am ready to go make a lasting impression!

Buy it now at Sephora, where you can get a limited-time bonus Lola Tote! You can also purchase this at Macy’s, Ulta, Lord & Taylor, Nordstrom, Saks…Check out Marc Jacobs website for a full list of locations as well as other fragrances!

This is definitely one of my favorites.

PS: I also got the Lola Velvet Limited-Edition!

Thank you again, Coty! :)

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January 3, 2012 163

MAKE UP FOR EVER Rouge Artist Intense Swatches #22 & #36

By in WorldWide
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Randomly found these @makeupforeverUS Rouge Artist Intense Lipsticks sitting in one of my bags and remembered I wanted to share with you these little tubes of beeeautiful, bold color! For the last few months, I had been on the hunt for the perfect hot pink lipstick and the #36 is it! I tried a few drugstore and prestige brand lipsticks but none of them had the exact brightness, opacity, intensity, or non-shimmer that I wanted. When I was at the MAKE UP FOR EVER LA Boutique launch a few months, I had gotten the #36, a satin hot pink, and #22, a creamy, satin nude along with other goodies in my goodie bag.

Sephora describes these lipsticks as:

Formulated with 50% more pigment than the traditional lipstick, Rouge Artist Intense gives an immediate true-to-color result. A blend of three natural waxes, the creamy texture glides on effortlessly for a long-lasting hold. The extensive color and texture range provides unlimited creativity.

These lipsticks are truly long lasting with amazing color payoff. What you see in the tube is what you get. The #22 is a bit too heavy for me. Because its winter and lips are constantly dry, the satiny skintone/nude isn’t something I can apply straight on to my lips without blending because it sinks into cracks and lines almost giving me a sick look. Also, the biggest issue I personally have with nudes is that I get a line between my lips and the lip color with looks horrible! #22 applied with an extremely light hand and blended well with lip balm and lip gloss works best for me. #36 on the other hand is wonderful! So pigmented and although it is a satin, it goes on pretty matte for me if I don’t apply too much lip balm before. I’m a BIG BIG BIG fan of matte lipsticks. This is perfect for spring and summer coming up, although I totally still rock it in the winter #judgeme :)

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Top: #22, Bottom: #36

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#22

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MAKE-UP-FOR-EVER-ROUGE-ARTIST-INTENSE

#36

Try ’em out ladies :)

xo, June

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