Dove + Twitter Announce Partnership for Social Change: #SpeakBeautiful

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Women and girls now live in a world of nonstop digital conversation. Social media platforms are environments where women are sometimes bombarded with messages that are hurtful and destructive to their self-esteem and confidence. In fact, new Dove research reveals that 8 out of 10 women encounter negative comments on social media that critique women’s looks.1    As a global beauty brand committed to helping women develop a positive relationship with beauty, Dove is partnering with Twitter to change how beauty is reflected to women on social media.

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The new Dove #SpeakBeautiful campaign will encourage women to realize the role our online words play in impacting our confidence and self-esteem.  When it comes to speaking positively to other women on social media, and about yourself, Dove wants everyone to understand that the power is in our hands.  Together, with Twitter, Dove will unveil new advertising during Hollywood’s biggest red carpet event of the year to inspire social media change. The #SpeakBeautiful video reveals that over five million negative body image tweets were posted in 2014,2 yet only 9% of women admit to posting negative comments on social media.1  Women do not realize that the messages they post are contributing to negative mindsets and behavior about beauty online.  Dove wants women and girls everywhere to understand that their online words matter, and it only takes one tweet to ignite a positive trend.

 

“Dove has long been committed to instilling self-esteem in the next generation, and we know that women today are 50% more likely to say something negative about themselves, than positive, on social media,” said Jennifer Bremner, Director of Marketing, Dove.  “Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post. The power to #SpeakBeautiful is in the hands of us all—we can positively change the way future generations express themselves online.”

 

New Partnership Encourages More Positive Talk Online in 2015

As part of #SpeakBeautiful, Twitter and Dove will encourage women and girls to turn ugly tweets into beautiful ones using new technology that uses Twitter data to identify negative social media conversations about beauty and body image. When a negative tweet is posted, the technology will be used by Dove to send non-automated responses to real women, which include constructive and accessible advice to encourage more positive online language and habits.  Advice will come directly from social media and self-esteem experts who collaborate with Dove and Twitter to empower women to speak with more confidence, optimism, and kindness about beauty online. 

 

“Dove has been a leader in supporting women’s self-esteem and body confidence, and Twitter is the natural place for that conversation to unfold, especially on the night of a major awards show,” said Adam Bain, President of Revenue at Twitter. “We look forward to seeing how women and communities on Twitter connect and #SpeakBeautiful, both on Hollywood’s biggest night and well beyond.”

 

Shedding Light on Social Media’s Impact on Our Self-Esteem

Dove commissioned new research with social media scholar and Principal Researcher at Microsoft Research, danah boyd, to better understand how detrimental social commentary online can be to women’s self-confidence. Dove learned that 82% of women feel the beauty standards set by social media are unrealistic,1 which reveals the truth about how beauty is reflected to women on social media.  Furthermore, 4 out of every 5 negative tweets about beauty and body image are women talking about themselves.1

 

“Social media is playing a critical role in shaping how women and girls feel about themselves,” said danah boyd. “Yet, women do not realize how online dialogue can contribute to negative mindsets and behavior towards beauty both on and offline. We women have an incredible opportunity to be more thoughtful about how we speak about ourselves and others on social media.  The power is truly at our fingertips.”

 

View the #SpeakBeautiful ad at YouTube.com/Dove, #SpeakBeautiful on your social media channels, and watch the real-time shift from negative to positive in the beauty conversation online by following @Dove on Twitter. 

 

About Dove 

Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove® Men+Care™, developed specially for men.  Dove® is available nationwide in food, drug and mass outlet stores.

 

About Unilever North America

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

 

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

 

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

Soma Included in Target’s 2015 Made To Matter Program

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Since its launch in September 2013, Soma’s incredible success story and meaningful giveback mission has created an indelible legacy for the brand. By incorporating cause, design, convenience and sustainability, the world’s first 100% sustainable water filter has brought attention to the importance of having a proper water filter at home while simultaneously raising awareness about the need for clean water abroad in developing countries.

soma-xlThrough Soma’s partnership with charity: water, they have helped launch water projects in 5 different countries and within their first year of business, Soma was able to provide clean drinking water for over 3K people. They hope to meet their goal of donating clean drinking water to one million people in need around the world including countries such as Ethiopia, India and Cambodia.

The “Made to Matter” program is an exciting step in Soma’s brand story and signifies the company’s commitment to making the world a better place. It’s important to Soma to not only provide clean drinking solutions but also to educate consumers and companies alike to live consciously and become more socially responsible. Much like its colleagues in the “Made to Matter” program, Soma is proof that dedication to sustainability and charitable initiatives goes a long way, leading to a better tomorrow.

CEO and founder of Soma, Mike Del Ponte, is thrilled to finally bring Soma products to Target through this platorm. “We designed Soma to be not just a product, but an experience and one that is unlike that of any other water filter. Soma is truly made to matter,” Del Ponte said. “I am very proud of our accomplishments thus far, and we are honored to be a “Made to Matter” brand and equally looking forward to taking this next step with Target.” Soma will be available at Target stores on March 22, 2015. For more information about Soma visit Drinksoma.com.

About Made To Matter: The important new platform shines a light on brand leaders of the future and innovators that deliver a positive influence to society as a core part of their business model.

About Soma: Soma is on a mission to improve life for everyone who drinks water, with sustainable, plant-based filters that make water healthy and delicious, beautiful carafes and pitchers, and a convenient filter subscription service. Soma believes everyone deserves clean drinking water, and actively supports organizations dedicated to solving the global water crisis. Soma was founded in 2012 by Mike Del Ponte, it’s Chief Hydration Officer, and is based in San Francisco. For more information, visit drinksoma.com.

NYFW: Mara Hoffman Backstage Beauty

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There were only 2 hours to runway time and models are seated in place for their full beauty transformations. In order to bring Mara Hoffman’s Fall/Winter 2015 inspiration to life, each individual had to rotate around the room, moving from CATWALK by TIGI hair care section to the wall of Maybelline’s make-up artists and finally to ZOYA where each model gets freshly manicured nails before being fitted for showtime.

Hair back Mara Hoffman Hair side Mara Hoffman
This year, Hoffman’s collection was inspired by Luke Skywalker. Thomas Osborne, creative director of Hair by Catwalk by TIGI

explains his take on the look. “We created dual textures – there’s a tightness on the top and then a 70’s looseness towards the bottom of the braids. We let the braids take on its own life. Especially in this time of year, when you’re out in the cold and wearing a hat, your hair comes out in this fresh looseness and we wanted to embrace that.”

IMG_20150214_132229_1Osborne assures me that having very long hair was unnecessary. If your hair isn’t this long, it becomes more important to use great hair product.” The two products used to create this look includes CATWALK by TIGI’s

1) The Bodifying Spray, which prepped the hair for the hair for the braid. and

2) The Session Series Work It Hairspray to set the look.IMG_20150214_131843

This year’s nail design was free-flowing, using vegan-friendly nail polish brand, ZOYA. “You paint from light to dark and there are no straight lines to paint. You can use the brushes already in the bottle and you can go on an angle down the nails.”

IMG_20150214_133739 IMG_20150214_134751~2 IMG_20150214_140139 IMG_20150214_150546 Make up Mara Hoffman

In this look, there are a total of 5 colors. The only satin color is the pink color, called Brittney. All of the other colors come from the ZOYA collection and you can switch out colors as you desire. Inspired by the sand and sunrise of Luke Skywalker’s planet, Lottie, the Creative Director of Maybelline applies a golden bronze to the eye. She finishes with a little bit of darkness to give it a soft, modern edge of today’s woman. The skin is left very dewy, natural and fresh.

Nails at Mara Hoffman

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