Illustration by Lulu Qu

Forevermark unveiled its Forevermark Tribute™ Collection, a celebration of women through diamonds, at a private cocktail event in New York City’s Chelsea neighborhood.  The new Forevermark Tribute™ Collection pays tribute to the unique qualities and characteristics of a woman. Celebrities including Chrissy TeigenZendayaAshley GrahamFreida PintoChloë MoretzHalima Aden, and Arizona Muse attended, adorned in Forevermark diamonds, to catch a glimpse of the dazzling multi-diamond designs and reflect on their own unique qualities worth celebrating, while DJ Alexandra Richards provided music.

Pinto’s hair was done with Biolage R.A.W stylers, by Chris Naselli.

The Forevermark Tribute™ Collection is comprised of an assortment of layered pendants, stackable rings and drop earrings featuring multiple Forevermark diamonds in different shapes, set in 18k white, yellow, and rose gold. Each Forevermark diamond in the collection is representative of a woman’s individual qualities, which together, make her the unique, multi-dimensional person that she is. The pieces can be harmoniously stacked or layered to pay tribute to the distinct characteristics, personality and style of the woman wearing them.

Chrissy Teigen and Forevermark President Charles Stanley attend the Forevermark Tribute event on November 7, 2017 in New York City. (Photo by Jennifer Graylock/Getty Images for Forevermark)

Charles Stanley, President of Forevermark US, explains, “Just as each diamond tells a story, each woman has her own story to tell. The Forevermark Tribute™ Collection symbolizes the unique and multi-dimensioned woman wearing it. It makes the perfect gift to buy for a loved one to celebrate her many amazing qualities, or to buy for oneself, to recognize one’s own individual characteristics and achievements.”

The Forevermark Tribute™ Collection is available at participating Forevermark jewelers. The national television commercial debuted on November 6th and will run until Christmas, along with digital and print creative and social media.

At the event, Forevermark also previewed its newest collaboration with featured designer Jade Trau. The Forevermark x Jade Trau Alchemy Collection is the next evolution of the five year partnership between the designer and the brand, marrying the world’s most carefully selected diamonds with Jade’s meticulous attention to detail and commitment to quality.

As a fifth generation diamantaire, Jade intrinsically understands how to design jewelry that best showcases a diamond’s true brilliance. With four diamond shapes – emerald, round, pear, and marquise – at the core of the Alchemy collection, it was Jade’s intention to design jewelry that evokes the same connection to diamonds that she developed at a young age. This passion is imbued into the Forevermark x Jade Trau Collection, inspiring women to form this bond and radiate the essence of who they are through the diamond shapes as Jade has conveyed with her designs.  

The Forevermark x Jade Trau Alchemy Collection will be available at select Forevermark Jewelers in early 2018.




Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced. 


Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.


Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.


Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.


Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorized Forevermark Jewellers. Authorized Forevermark Jewellers are able to supply aForevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities – cut, colour, clarity and caratage – of each Forevermarkdiamond. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark jewelers. For more information and to find your nearest Authorized Forevermark jeweler go to www.forevermark.com.


National Dog Show Presented by Purina®

November 20, 2017

Celebrate the National Dog Show Presented by Purina® and Help Raise Funds for Hurricane Relief by Sharing What Makes Your Pet the Best


Andy Cohen, host & executive producer of “Watch What Happens Live with Andy Cohen,” and his dog, Wacha, team up to encourage pet owners to join Purina’s #DogThanking movement.

ST. LOUIS (Nov. 20, 2017) – Millions of people and pets were affected by hurricanes which struck Texas, Florida and Puerto Rico earlier this year. To help raise funds to support hurricane victims and their pets, and to help celebrate the National Dog Show Presented by Purina® and the Thanksgiving holiday, Purina invites pet lovers across the United States to share what makes their pet the best through its annual #DogThanking initiative.

Pet owners are encouraged to use Facebook, Twitter or Instagram to share what makes their pet the best by using the hashtag #DogThanking and tagging @Purina. For every unique post submitted between Nov. 16-26 that includes #DogThanking and @Purina, Purina will donate $1 (up to $50,000) to GreaterGood.org, an organization which helps provide relief for people and pets in areas affected by hurricanes and natural disaster, including Texas, Florida and Puerto Rico.

Andy Cohen and his beagle fox-hound mix, Wacha, are helping to kick off this year’s #DogThanking initiative.

“Pets truly enrich and awaken our hearts in many different ways, so it’s important to celebrate what makes each one the best,” said Cohen, host & executive producer of “Watch What Happens Live with Andy Cohen.”

“Wacha is my true companion and he is the best, especially when he falls asleep on my leg or gives me cuddles. We’re thrilled to join Purina’s #DogThanking initiative to help celebrate pets and how our lives are better together. I encourage pet owners to share their posts showing what makes their pet the best so we can raise funds for hurricane relief across the country.”

GreaterGood.org will utilize the funds raised from the #DogThanking inititave to continue working with its many partners to support the logistics of delivering high-quality food and supplies to pets impacted by recent natural disasters.

“Over the past couple months, in conjunction with amazing partners like Purina that have donated both product and funds, we’ve been able to do so much to help people and pets affected by these terrible storms,” said Liz Baker, executive director of GreaterGood.org. “But, our mission is far from complete—more help is needed. The #DogThanking initiative is a simple way pet lovers can get involved and celebrate their own pets, while helping to make a difference across the country.”

So far in 2017, Purina has donated nearly $60,000 to GreaterGood.org to support victims of hurricanes and other natural disasters, and more than 350,000 pounds of pet food to support pets in the affected areas.

The 16th annual National Dog Show Presented by Purina will premiere on Thanksgiving Day on NBC at noon in all time zones. Watched by more than 20 million viewers annually, the show will bring canine competition and entertainment to America’s viewers and crown one of America’s great dogs as its 2017 champion. More than 2,000 dogs representing more than 175 breeds will vie for Best in Show honors.

NBC will present an encore of this year’s National Dog Show Presented by Purina on Saturday, Nov. 25 (8-10 p.m. ET/PT).

Beloved TV personality John O’Hurley, best known as “J. Peterman” on Seinfeld, will serve as the show’s co-host, along with veteran dog show analyst David Frei. NBC Sports correspondent Mary Carillo will join former U.S. Olympian figure skaters Johnny Weir and Tara Lipinski as National Dog Show correspondents.

For more information about the #DogThanking initiative, check out Purina on Facebook (www.facebook.com/Purina ), Twitter (www.twitter.com/Purina) or Instagram (www.instagram.com/purina).

About Nestlé Purina PetCare

Nestlé Purina PetCare Company is a global leader in the pet care industry. Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

About Andy Cohen

Andy Cohen is the host and executive producer of “Watch What Happens Live with Andy Cohen,” Bravo’s Late Night, interactive talk show. He also serves as executive producer of “The Real Housewives” franchise and hosts the network’s highly rated reunion specials.

About GreaterGood.org
GreaterGood.org is a 501(c)(3) charitable organization that works to improve the health and well-being of people, pets, and the planet. GreaterGood.org accomplishes this mission by partnering with charitable organizations and administering programs worldwide that address hunger and illness (particularly in women and children), promote education and literacy, feed and care for rescued animals in shelters and sanctuaries, and protect wildlife and restore the environment. A suite of internally funded Signature Programs staffed by experts in their respective fields furthers the mission of Giving Where It Matters.


CASKAI: Nature’s Silent Power

Caskai GmbH, an Austrian based producer ofartisanal Cascara-based beverages, announces its expansion to the U.S. The global brand, which got its start partnering with its sister company, Panama Varietals GmbH, importing and distributing Cascara (the dried husk of a coffee cherry), established its U.S headquarters , Caskai North America Inc.,in Davidson, N.C., as well as a satellite office in Seattle, and rolled out its first product – Caskai Sparkling Cascara Infusion.

“As consumer affinity for health and wellness continues to grow, we’re thrilled to provide craft beverage fans around the world with a distinct option that features one of nature’s most overlooked super foods front and center,” says founder Joel Jelderks. “We believe in the power and story of Cascara and are pleased to share our passion and knowledge with the world.” Catering to the rising demand by consumers for all – natural specialty beverages, Caskai Sparkling Cascara Infusion is supported by the attributes of Cascara, providing drinkers with a natural, balanced and refreshing alternative for 44 calories per bottle.

Realizing not all Cascara is the same, Caskai uses only premium, naturally sun-dried, high-altitude Cascara from arabica coffee produced in the highlands of Panama and Nicaragua. Cascara contains a full combination of beneficial nutrients that includes powerful anti-oxidants, essential amino acids, B Vitamins, Vitamin E, Potassium, essential fatty acids (Omega 3 and 6), Carbohydrates, Fiber, Protein and a natural-2-caffeine boost.

Cascara has been used in small communities for more than 1,000 years, but it’s benefits have not been widely known. Caskai aims to bring Cascara’s many benefits to consumers around the globe with the launch of its first beverage product and additional products, such as Cascara Tea that was demoed for the first time at New York Coffee Festival in mid-October. Caskai’s Cascara Tea is premium Cascara that was personally selected by the founder for its sweetness, unique flavors, and nutritional characteristics for home or office preparation.

Cascara Tea will be available in three flavors – Panama Geisha, Panama Caturra and Nicaragua Catuai – that play homage to each Cascara’s distinct coffee variety and sourced location. Cascara Tea only contains pure Cascara providing consumers with a full nutritional profile and an elusive drink experience of a coffee that drinks like a tea. As it has the beautiful package, it would be a great choice for your holiday gift ideas.

About Caskai GmbH:

Founded by Joel Jelderks, a beverage industry pioneer recognized as one of Red Bull’s early employees in the 90’s and the driving force behind Cascara getting approved as a novel food in the EU,

Caskai produces Cascara – based beverages using only premium sun – dried Cascara grown in the highlands of specialty coffee growing regions such as Vulcan, Panama and Ocotal, Nicaragua. Cascara, the dried husk of the coffee cherry, is rich in nutrients and antioxidants and provides a new beverage experience kept a secret from most of the world for the last 1,000 years. The young and innovative beverage company is launching its first product, Caskai Sparkling Cascara Infusion in Fall 2017, followed by upcoming product launches, including the Caskai Cascara Tea.

Caskai has headquarters in Davidson, N.C., a West Coast regional office in Seattle and a global headquarter in Austria.

For more information on Caskai, please visit: https://www.caskai.com/.


My Favorite From The New York Coffee Festival 2017

This year the New York Coffee Festival had over 100 innovators on-site showcasing the best in roasting, brewing, home technology, specialty drinks, and so much more! In addition, nearly 11,700 people attended the event through out the weekend, with 100% of profits being donated directly to Project Waterfall to benefit charity: water.

Here I want to introduce some of my favorite coffees!
Caskai’s Sparkling Cascara Infusion

The beverage’s ingredients are simple and naturally – derived: sun-dried, premium Cascara that is freshly brewed in spring water from the Austrian Alps, a touch of organic cane sugar, a shot of carbonation and citric acid.

Caskai’s Sparkling Cascara Infusion is packaged in a 275mL premium glass bottle that is best enjoyed cold. Caskai’s Sparkling Cascara Infusion will soon be available in Davidson and Mooresville, North Carolina through Summit Coffee and Sky Mountain Coffee, as well as online through Amazon.

The founder of Upruit started the company just over a year ago. The idea came to him while on his ski trips out west. He wanted to make coffee refreshing so that he can bring it with him on the backcountry hikes and trails. So He started mixing cold brew coffee with fresh lemonade. It did the trick! Turns out coffee and fruit juice go well together. He has since developed the recipe and introduced new flavors like Mint Grapefruit and Ginger Hibiscus. He makes small batches of the brew from scratch using real ingredients. They cold press lemons and ginger, steep mint and hibiscus and mix this with a delicious cold brew coffee. The coffee is either organic from Peru or Ethiopia depending on the flavor.
Upruit is currently sold in over 60 accounts including health food stores and gyms. The customers really enjoy the refreshing take on coffee and use it as a pick me up or for a boost at the gym. The real ingredients make a real difference!

Heartbreaker is Grumpy’s signature house espresso blend and also tastes great as brewed coffee.

Current components:
Gran Galope, Cauca, Colombia
Kochere, Yirgacheffe, Ethiopia

12oz of whole beans. Cafe Grumpy‘s premium coffee beans are roasted daily at Greenpoint, Brooklyn roastery. They ship only whole bean coffee and do not grind the beans prior to shipping.  Coffee is packaged in sealed valve bags. They roast to order!



TSTC’s The Future is Female Pop-Up!


The Style Theory is about encouraging one another to discover our true happiness throughout every facet of life! “…Find out where joy resides, and give it a voice far beyond singing. For to miss the joy is to miss all.” – Robert Louis Stevenson

TST is a channel where we as women can learnshare and grow together with a common goal: to encourageempower and inspire one another to follow our passions and surround ourselves with the things in life that make us happy!

We hope you’ll join this wonderful, positive, ever-growing community of amazing human beings on a mission to live out life as the happiest version of ourselves!

About Lisa

Hi loves! My name is Lisa Rosado I’m the founder and creative director of The Style Theory & owner of TST COLLECTIVE, our online women’s boutique!

I launched The Style Theory in January 2016 & TST Collective in April 2016 with the notion and belief that we all, as women, deserve to feel beautiful, inspired, empowered & confident. We all deserve to feel loved and supported & for our voices to be heard. We all deserve a lifetime of happiness! Yet, it is equally important that we empower & support one another throughout this journey in discovering what it means for each and everyone one of us to style our lives happy.

This is only the beginning of our journey and what I envision for The Style Theory in the long run and I hope to share my experiences & the stories of others— in an effort to build a deeper more meaningful connection within the fashion, beauty & lifestyle community!


Chew on This!

It is always a scary time when your baby starts teething! Between the tantrums and chewing on your nice things – you need a break! Check out our top picks and give that little cutie something safe to chew on.

Lulu Lollipop:

Your baby will FALL in love with Loulou Lollipop’s innovative comfort while keeping their products chic, trendy, and in style. Whether you want teethers, pacifier clips, necklaces, or luxury blankets, give your baby the high-profile treatment with Loulou Lollipop! With quality being a top priority, Loulou Lollipop makes all of their adorable goods by hand. Their creative and innovative product designs are unique and completely Instagram worthy! Check out their teething necklaces, today!

Jammy Jams:

The Jammy Jams/Gumeez Lobie The Lion Teething Toy features original Jammy Jams/Gumeez design with multiple colors and teething surfaces. Awesome toy for your teething rock star! The teether is 100% food-grade silicone, made from the same material used in pacifiers and bottle nipples. Easily cleaned with soap and water or in the dishwasher. Package includes download code for 10 FREE Jammy Jams lullabies. Lullaby Renditions of Hip-Hop, Pop and Rock!

Sophie of Giraffe:

Don’t worry! No more painful teething tantrums with the adorable Sophie la giraffe! Handmade in France with 100% natural rubber and painted with food grade dyes, her special design entices all five of the senses: touch, sound, sight, smell, and taste. From the way she looks, to the way she smells (faintly of vanilla), to how easy she is to grab and wave, it’s no surprise Sophie is one of the first toys babies become attached to. Sophie has magical powers to calm, comfort and entertain little ones for hours, making for one happy momma!

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