Whether you are gearing up to celebrate Valentine’s Day with your favorite IT Girl or Guy, or if you are simply looking to revamp your makeup routine, IT Cosmetics has the essentials to help create soft, luminous looks you’ll swoon over.

These skin-perfecting products with long-lasting benefits offer the perfect amount of gorgeous glow to compliment beautiful, effortless eyes and hydrated, lush lips.

To make shopping even easier before the holiday, readers can shop IT Cosmetics’ PRIVATE SALE, featuring select products at special prices (including the below) from February 11- 21.

Bye Bye Under Eye Illumination™ Anti-Aging Concealer, $24 (Private Sale Price: $16)

Featuring Drops of Light Technology for added radiance and a lit-from-within glow, this highly pigmented, full-coverage waterproof concealer visually camouflages imperfections, diffuses the look of lines and wrinkles, and brightens your eye area for beautiful, luminous results that last all day!

Your Je Ne Sais Quoi Complexion Perfection Face Palette, $42 (Private Sale Price: $36)

This all-in-one palette, infused with hydrolyzed collagen, silk, peptides and proprietary Perfect Lighting™ Technology, features four must-have, talc-free powder formulas (Sunshine in a Compact Matte Bronzer, Perfect Lighting Luminizer, Bye Bye Pores Blush, and Bye Bye Pores Pressed Poreless Finish Airbrush Pressed Powder) that instantly enhance and brighten your features, while delivering a skin-perfecting glow, natural-looking real contour, dimension and an airbrushed finish.

Vitality Lip Flush Stain™ 4-in-1 Hydrating Lipstick, $20 (Private Sale Price: $17)

Infused with a powerful stain that doesn’t dry lips out, this long-wear lipstick in 6 shades is designed to treat, hydrate, condition, and nourish your lips, minimize the appearance of lip lines and wrinkles, and drench your lips with lasting hydration and color suited for all skin tones.

Naturally Pretty Vol.2 The Romantics!, $42 (Private Sale Price: $36)

This all-inclusive palette features 14 anti-aging, silk-infused matte eyeshadows perfect for achieving endless looks, while diffusing the look of lines and wrinkles on your eyes and lids. This palette also includes a “Transforming Pearl” shade that instantly creates a new pearlized color when added over any of your favorite matte colors.