Posts Written On April 09, 2018

The Getaway Makeup Clutch - Created by a Makeup Artist for On-the-go Makeup Users!

What is so different about the Getaway Makeup Clutch?
It Includes travel sized: brushes, tubes, lash curler & powder container.
Getting rid of these full sized items saves a ton of space!

Routines en Route announce the launch of their campaign today the Getaway Makeup Clutch, the system for traveling with makeup in a compact, efficient, and organized fashion. The early bird price will start at $45.

Created with you in mind, the Getaway Makeup Clutch is a makeup artist’s edit on what is absolutely essential to complete your beauty system on the go. Made with a customizable kit providing all the tools necessary to divide up cosmetics, the Getaway Makeup Clutch makes it easier to travel with and avoid the hassle of forgetting the essentials.

The Getaway Makeup Clutch is the first and only product to help you personalize your makeup experience by allowing you to bring smaller amounts of your makeup on the go! The Getaway Makeup Clutch comes with doubled- sided travel-sized makeup brushes, a mini eyelash curler, a removable snap-in pouch for keeping things such as contact lenses separated, and a selection of tubes and containers ready to be filled with your favorite makeup.

The main point of difference with “regular” makeup bags is the travel sized tools and containers included in with the Getaway Makeup clutch, saving a ton of space! Nicki Alkire-Chestnut, Founder and CEO, comments, “Routines en Route represents an alternative to anything in the market today which targets makeup wearers on the move. Over the past three years I have refined the Getaway Clutch and believe my background as an artist on Hollywood TV and film sets has allowed me to better understand what it takes to travel light, but still have the selection required. I am proud to finally launch and look forward to getting it in your hands.”

Allowing users to avoid carrying large bottles around, the Getaway Makeup Clutch is what you always wished a compact makeup bag would be: super organized, filled with an edited range of essentials and ready to go. A sleek travel clutch with cleverly designed components and the “must have” products to keep your routine intact without compromise.

Routines en Route is aiming to reach $75,000 in funding on Indiegogo with prices starting at $45.

About Routines en Route

Routines en Route is a refreshing, new beauty lifestyle brand that delivers a breakthrough design solution for today’s mobile lifestyle. The company is launching its first product collection: the Getaway Clutch, a next generation makeup system combining the sleekest designed beauty tools in a slim clutch that slips into handbags, attaches and weekenders with ease.

The cutting edge design of the Getaway Clutch marries ultimate style with functionality. With this launch – and the subsequent line extensions- Routines en Route will always lead the industry in innovation that reflects Nicki’s artist eye: designs that work and products that are edited for sublime performance.

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