Dirty Girl Farm, a line of vegan and organic skincare and personal care products, has launched a new website and packaging after a complete rebranding.

All Dirty Girl Farm products are crafted with natural elements from the earth and are completely organic, cruelty and gluten free. The company strives to make products vegan whenever possible, but does use a small amount of honey and beeswax in a few specific products.

“Coming up on 25 years in business, I was ready for a new look and better website,” Heather Rosencrantz, founder of Dirty Girl Farm, said. “We transitioned from a standard, generic look to a more earthy and organic style, which I love since I am first and foremost a farmer and botanist. The new design is a perfect reflection of who we are and what we value.”

The new e-commerce website features Dirty Girl Farm’s full 400 SKU inventory — a wide variety of skin care, hair care, beauty and home products. All items can be browsed by skin concern, ingredients and special collections. A licensed aesthetician is on staff to answer skin concern questions as well as craft custom skincare regimens for customers.  Some of Dirty Girl Farm’s best sellers and unique offerings are:

Botox in Bottle – This lotion contains lupine peptides that prevent the breakdown of skin tissue and stimulate production of collagen and elastin in your skin, resulting in a youthful look without fine lines and wrinkles. $40

Caffeine Eye Serum – Fight dark undereye circles and wrinkles with the anti-aging powers of chia seeds and coffee bean oils that pack powerful antioxidants and help with blood circulation around the eyes. $22

Himalayan Pink Salt Scrub – A warming, ayurvedic blend of skin replenishing nutrients that increase blood circulation and rid your skin of dead skin cells, leaving your skin soft, supple and radiant! $16.95

Patchouli Shampoo + Conditioner – Patchouli is fantastic for itchy scalp and psoriasis. The fragrance is said to be grounding and reduces anxiety. Perfect for any type of hair. $8

Hormone Balancing Deodorant – A Hormone Balancing Deodorant for times when your hormones fluctuate, like during and after pregnancy, during stressful situations and while experiencing symptoms of peri- and post-menopause. Free of aluminum; not an antiperspirant; allows the body to sweat naturally. $10.50

Sections for wholesale, brand ambassadors, job openings and a blog were also added to the website. Businesses and individuals can apply directly to the opportunity they’re interested while consumers can read through the educational blog that focuses on health and the benefits of Dirty Girl Farm’s products and ingredients.

Dirty Girl Farm is located inside the Royal Oak Farmers Market (316 East 11 Mile Road, Royal Oak, Michigan 48067). Hours are Friday, 9 a.m.-1 p.m., Saturday, 7 a.m.-1 p.m., and Sunday, 8 a.m.-3 p.m.

For more information about Dirty Girl Farm, visit DirtyGirlFarm.com.

ABOUT DIRTY GIRL FARM: Dirty Girl Farm is a line of all-natural skincare products and holistic apothecary based in Michigan. All items are free from chemicals, toxins and gluten. Products are never tested on animals and are 100% organic. Established in 1994, Dirty Girl Farm creates products with natural ingredients straight from the earth. We believe in healthy skin and happy souls.