MAKE UP FOR EVER UNVEILS NEW PROFESSIONAL ARTISTIC COLOR COLLECTION AT THE MAKEUP SHOW NYC

Exclusive Preview at Booth G1 May 7 – 8, 2017

Premier professional makeup artistry brand MAKE UP FOR EVER previews four products from its artistic color collection slated to launch in September at The Makeup Show NYC, May 7-­‐8. In addition to premiering a selection of its highly anticipated pro relaunch, MAKE UP FOR EVER also offers discounts on some of its most esteemed core products and presents two must-­‐see seminars throughout the two-­‐day show.

Born backstage in response to professional makeup artists’ needs, MAKE UP FOR EVER exists to provide artists around the world with the highest quality, most trustworthy makeup imaginable. The new range of eight advanced professional products perform flawlessly to help pros achieve their best work. The artistic color collection marks the first reformulation of the brand’s artistic range, a longtime backstage and on set staple for the industry’s top makeup artists. Providing a unique opportunity for hands-­‐on experience with the new products, MAKE UP FOR EVER debuts Color Ink, Color Air Brush, Color Stick, and Color Cream at Booth G1’s “play area,” offering artists the chance to test and learn with support from its Artistry and Education team.

Offering a deep dive into MAKE UP FOR EVER’s new pro products, Pro & Media Educator Nick Lujan presents a seminar on the artistic color collection at noon on Sunday, May 7th. In “An Innovation in Artistry,” Nick shares formula details and application tips from the brand that paved the way for professional makeup artists.

Valued as much for its complexion range as for its artistic range, MAKE UP FOR EVER’s Booth G1 will also feature recent additions to the iconic Ultra HD franchise, including the new Ultra HD Skin and Lip Boosters and the Ultra HD Microfinishing Loose and Pressed Powders. In his second seminar at this year’s show, Lujan will demonstrate how to get the most from MAKE UP FOR EVER’s award-­‐winning complexion range in “Industry Essentials: Ultra HD” at 1PM on Monday, May 8th.

MAKE UP FOR EVER offers exclusive deals at Booth G1 for The Makeup Show attendees, including 50% off the purchase of 5 or more products from the Ultra HD and Aqua XL ranges, 5 or more Water Blend foundations, and 5 or more of Artist Acrylip and Artist Liquid Matte lip products. Additionally, attendees will receive 50% off the purchase of any Artist Shadow eye shadows and 50% off the purchase of 2 or more Flash Palettes.

For more than 30 years, MAKE UP FOR EVER has consistently produced unique, high performance makeup that takes the industry by storm. With product offerings as extensive as professional makeup artists’ needs, MAKE UP FOR EVER regularly chooses to launch new product innovation to the professional community first – and always at The Makeup Show. From the inimitable HD complexion range to the unparalleled color assortment and versatility of the Artist franchise, MAKE UP FOR EVER dependably delivers pro grade products to the professional community, relentlessly putting the needs of professional makeup artists above all.

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