IT Cosmetics – for Valentine’s Day!

Whether you’re getting glam for Valentine’s Day (or Galentine’s Day J), IT Cosmetics will give you that certain something that will make you feel like your most beautiful you! Our #1 best-selling shade Je Ne Sais Quoi™ provides the perfect pop of pink – just enough to make cupid blush! One swipe on the lips and cheeks is all you need to look perfectly polished day or night!

Let us get some inspiration from Grammy Awards Performer & Billboard’s 2016 Powerhouse Award Winner Andra Day, whoes look with IT Cosmetics at-a-glance below and in-depth product information beneath that.

Makeup by Emily Garrido for IT Cosmetics


“The inspiration behind Andra Day’s look was 70’s flower power. We wanted to focus on hydrated beautiful skin that glowed within. We also did a subtle liner with a purple cut crease to give a 70’s vibe.”


Make tired eyes look instantly more awake! Developed with plastic surgeons, this clinically shown anti-aging, moisturizing eye cream visibly smooths lines and brightens while reducing the appearance of dark circles and puffiness. Perfect for all skin types, even the most sensitive, the deeply nourishing, quick-absorbing formula delivers powerful results to leave your eye area looking younger and well-rested.

This luxurious cream’s exclusive “dark shadow minimizing” blue tint brightens even the darkest eye circles. Collagen, essential oils and caffeine help nourish and firm your delicate eye-area skin, while vitamin C, copper, blue algae and peptides give you loads of anti-aging benefits. Plus, hyaluronic acid and cucumber extract hydrate, cool and help attract and maintain moisture to enhance suppleness and restore radiance.

  • Clinically shown to reduce the look of lines and wrinkles, dark circles and puffiness!
  • Exclusive “dark shadow minimizing” blue tint brightens even the darkest under-eye circles
  • Anti-aging copper, caffeine, vitamin C, collagen, cucumber extract and peptides


  • ITCosmetics Confidence in a Compact in Medium Tan – NEW!!!


Developed with plastic surgeons, Confidence in a Compact starts its life as your first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It truly delivers all the skincare benefits of your best-selling Confidence in a Cream, plus your full-coverage foundation and SPF 50+ in one simple step! The groundbreaking solid serum technology combined with anti-aging hydrolyzed collagen, hyaluronic acid, squalane, antioxidants and a super ceramide cream transform your skin.

Perfect for even the most sensitive skin, Confidence in a Compact helps boost your skin’s natural regenerative cycle. The proprietary Anti-Aging Armour Regenerative Concentrate is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time.

Say “bye bye” to redness and hello to your most flawless complexion in just one step! Bye Bye Redness™ is your color-infused skincare that starts its life as a skin-calming cream and completely cancels redness from view—all while delivering long-wearing, color-correcting full coverage. Rich in anti-aging peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, it camouflages any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. This soothing, cutting-edge, super-blendable cream truly provides perfect coverage that never creases or cracks, and makes your skin appear supple, even and youthfully radiant all day long! One universal shade works for all skin tones!

  • First-ever skincare cream that covers redness
  • Full-coverage formula, clinically shown not to crease or crack
  • Can be worn alone or under makeup
  • Universal shade, perfect for all skin tones
  • Anti-aging, skin-loving colloidal oatmeal, peptides, aloe and collagen!

Experience your most skin-loving, airbrushed look from a compact! Developed with plastic surgeons, Bye Bye Pores Pressed™ finishing powder is designed to visually blur the appearance of pores and imperfections with Bye Bye Pores Optical Blurring Technology™. The universal translucent shade imparts all skin tones with a silky, skin-perfecting finish, while the anti-aging blend of peptides, silk, hydrolyzed collagen and antioxidants pampers skin for a more youthful, airbrushed complexion. Can be applied throughout the day for on-the-go touch-ups, and doubles as a blotting powder, too!

  • #1 best-selling, award-winning powder formula
  • Airbrushing in a compact
  • Bye Bye Pores Optical Blurring Technology™ blurs imperfections for a flawless finish
  • Universal translucent shade for all skin tones
  • Anti-aging silk, hydrolyzed collagen, antioxidants and peptides!



A 4-in-1 multi-tasker powerhouse- It will take the place of your powder blush, cheek stain, Antioxidant defense and hydrating skin conditioner all in one innovative technology! The cutting edge micro-milled long-wear, powder stain is also Talc-free so it never clings to fine lines and wrinkles, plus it gives you that glow of a stain, without any of the side effects of liquid stains such as skin sensitivity or disturbing the finish of foundation!

Developed with plastic surgeons, this hydrating, brightening and Anti-Aging blush gives the perfect naturally pretty flush of color to the cheeks and lasts all day long, until you take it off. This truly innovative, yet natural formula contains IT Cosmetics® Hydra-LuxeTM technology including ingredients such as Plum Oil, Cherry oil, Hyaluronic Acid, Pomegranate, Seaweed Extract, Grape Seed, Aloe and Jojoba that all work together to treat, hydrate, condition, and nourish your skin. Plus Vitality Cheek Flush is packed with Anti-Aging Antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long. This Made in the USA formula is also Paraben-free.

  • Infused with Anti-Aging technology
  • Long wearing, micro-milled powder
  • Sheer buildable pigments for just the right touch of color
  • Brightens and hydrates the skin


Developed with plastic surgeons, this creamy pencil utilizes proprietary No-Tug Technology™ to glide on rich, saturated color without tugging on your delicate eye area! The innovative formula is infused with anti-aging peptides, hydrolyzed collagen, silk, antioxidants, and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines—plus, it’s clinically shown waterproof even after 12 hours of wear. Choose from 10 long-lasting, completely wearable shades that enhance every eye color and give you truly youthful, eye-opening results!

  • No-Tug Technology™ for smooth-glide application of rich, saturated color
  • Anti-aging collagen, silk, peptides and antioxidants help diffuse the look of lines for younger-looking lids
  • Clinically shown waterproof, even after 12 hours of wear!


A clinically shown waterproof automatic lip liner pencil that is also a stain, so it truly lasts! Hydrating primer, and long-wear stain that doesn’t dry out lips and keeps your favorite lip product in place!

Developed with leading plastic surgeons, YLBB® stands for Your Lips But Better™ and that is exactly what this product is all about! An ultra-luxe, ultra creamy, clinically shown, waterproof automatic lip liner pencil that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! This truly innovative formula is infused with Peptides, Collagen, Hyaluronic Acid, hydrating Avocado Oil, Shea Butter, Aloe, and Jojoba that work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Also packed with Anti-Aging antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea to protect and ward off free-radicals all day long.

Paraben-free. Wear alone or with your favorite lip color.

  • First ever lip liner stain!
  • Clinically proven waterproof after 8 hours of wear
  • Infused with hydrating Anti-Aging ingredients
  • Prevents your favorite lip product from feathering

Hydrating skin illuminator that conditions and nourishes your skin while giving you the perfect touch of natural-looking radiance. It gives you a healthy lit-from-within glow, that leaves skin silky, velvety and supple without using glitter, plus it never settles into lines and wrinkles!

It’s like the look of a face lift in a stick. Developed with leading plastic surgeons, it’s packed with Anti-Aging ingredients such as Hydrolyzed Collagen, Peptides, Hyaluronic Acid, Real Silk Vitamins A, C, E, Grapeseed, Green Tea and Aloe for the perfect “lit-from-within” glow.

  • Drops of Light Technology® uses light-refracting microspheres to provide a lit-from-within glow
  • Infused with skin-loving ingredients
  • Universal shade that works with all skin tones
  • Multi-purpose, on-the-go highlighting stick
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