Soma Included in Target’s 2015 Made To Matter Program
Since its launch in September 2013, Soma’s incredible success story and meaningful giveback mission has created an indelible legacy for the brand. By incorporating cause, design, convenience and sustainability, the world’s first 100% sustainable water filter has brought attention to the importance of having a proper water filter at home while simultaneously raising awareness about the need for clean water abroad in developing countries.
Through Soma’s partnership with charity: water, they have helped launch water projects in 5 different countries and within their first year of business, Soma was able to provide clean drinking water for over 3K people. They hope to meet their goal of donating clean drinking water to one million people in need around the world including countries such as Ethiopia, India and Cambodia.
The “Made to Matter” program is an exciting step in Soma’s brand story and signifies the company’s commitment to making the world a better place. It’s important to Soma to not only provide clean drinking solutions but also to educate consumers and companies alike to live consciously and become more socially responsible. Much like its colleagues in the “Made to Matter” program, Soma is proof that dedication to sustainability and charitable initiatives goes a long way, leading to a better tomorrow.
CEO and founder of Soma, Mike Del Ponte, is thrilled to finally bring Soma products to Target through this platorm. “We designed Soma to be not just a product, but an experience and one that is unlike that of any other water filter. Soma is truly made to matter,” Del Ponte said. “I am very proud of our accomplishments thus far, and we are honored to be a “Made to Matter” brand and equally looking forward to taking this next step with Target.” Soma will be available at Target stores on March 22, 2015. For more information about Soma visit Drinksoma.com.
About Made To Matter: The important new platform shines a light on brand leaders of the future and innovators that deliver a positive influence to society as a core part of their business model.
About Soma: Soma is on a mission to improve life for everyone who drinks water, with sustainable, plant-based filters that make water healthy and delicious, beautiful carafes and pitchers, and a convenient filter subscription service. Soma believes everyone deserves clean drinking water, and actively supports organizations dedicated to solving the global water crisis. Soma was founded in 2012 by Mike Del Ponte, it’s Chief Hydration Officer, and is based in San Francisco. For more information, visit drinksoma.com.
