Kerrie Vacalis of Austin, TX launched Smitten after realizing quickly into parenthood that the fascination, whimsy, and wonder of childhood was being degraded by fast paced over-stretched world. People were too busy, too plugged in, too stressed to enjoy it. She believes children’s things can be unique, long lasting and inspire children to create, discover, and imagine; that they can allow parents and grandparents to reconnect with the magic of their childhood and, in turn, share it now with those that matter most.

Smitten’s mission is to help bring the magic of childhood back – where kids can be kids, interact with others and revel in the pleasure of simply spending time together. The e-shop carries items from local and international brands including Jess Brown, Corby Lindersticks, Janod, Oeuf and Lille Huset.

Smitten for the Wee Generation (www.perfectlysmitten.com)