The Ultimate Supermeme called #Catsie
To bring the #Catsie to life, Virgin Mobile created a documentary style video where Samsung Galaxy S5’s were rigged so that cats could take selfies (catsies) of themselves by stroking a button on the phone. The shoot had seven talented cats taking photos in various backgrounds set up to impersonate society’s obsession with taking selfies in familiar places including the beach, bathroom mirror, gym and bedroom – all perfectly sized for the featured felines.
Additionally, from June 18-25, the campaign will unveil the 1st official #Catsie Awards, hosted by Internet celebrity, Nala Cat, celebrating the finest achievements in Catsies. Taking submissions from Instagram, Twitter and Tumblr, the #Catsie Awards will give people an extra incentive to interact with their phone and cats.
The grand prize winner will be declared the Virgin Mobile Spokescat and awarded, along with four other prize winners, a #Catsie prize pack, which includes the Samsung Galaxy S5 and accessories from Nala Cat’s line of cat products. All submitted ‘Catsies’ will live on Virgin Mobile’s Tumblr page and main website(www.virginmobileusa.com).
Prize Pack includes:
- Virgin Mobile USA Samsung Galaxy S5
- Virgin Mobile USA $55 Top Up Card
- Samsung Wireless Charging Pad
- DJ Cat Scratch Turntable
- Selfie Remote
- “Nala the Cat Bow Tie”
One GRAND prizewinner will also get:
- $100, awarded as a prepaid debit card
