Rosanna Pansino, Star of the #1 Baking Channel on YouTube, and Entertainment Company, Rovio, celebrated the announcement of the Angry Birds Stella brand.
The Little Cupcake Bakeshop in SoHo was transformed into Rosanna’s Angry Birds Bakeshop for the day. Display cases were filled with Angry Birds cupcakes, windows were transformed into YouTube screens, and Angry Birds plush toys filled the shelves.
Dozens of fans lined the bakery to meet the “Nerdy Nummies” host, pose with Stella, and enjoy the free limited edition Angry Birds Cupcakes.
Fans were also thrilled to see a lifesized Angry Birds character, Stella handing out cupcakes. Although a member of the original Angry Bird flock, Stella is now breaking out on her own. She may look cute and cuddly, but don’t underestimate her – she has a feisty personality and a blazing-hot temper. Sweet on the outside and fierce on the inside, the adventures of Stella and her friends will debut in the fall of this year.
In just two years, YouTube creator and host Rosanna Pansino, has garnered over 200 million views for her channel, “Nerdy Nummies.” Combining two of her passions- geeky pop culture and baking- Ro has over 1.5 million fans who tune-in each week to cook along with her and learn how to create her tasty treats. One of her most popular videos to date is the Angry Bird cupcakes (over 15 million views).
Fans were thrilled as Rosanna mingled with fans in line and talk to them about the inspiration behind her Angry Birds cupcakes. About her YouTube channel, Rosanna stated, “It’s a family channel and a way to get really creative with food!” #NummyBirds