Sneak Peek at Technical Apparel Company @torenapparel

Hey adventurous readers!  A cool item for hiking and all your outdoorsy dreams….Check out this new technical apparel company called Toren.  Move over Patagonia, The North Face and Arc’teryx, and make room for Toren! Toren, a new fashionable brand of stylish, affordable and accessible technical apparel for men and women is planning its debut in the Spring of 2014! The brand was created to provide a high quality, reasonably priced alternative for consumers with an active outdoor lifestyle.  Notably, Toren is employing the unique approach of soliciting consumer input on product design and features via its blog, social media channels and website, www.toren.is.

Recently, the brand received their second prototype back from the factory with exciting results to share!  Proto 2 is made with the exact three-layer waterproof rip-stop fabric we developed with Toray, and despite the minor alterations to be made, the Fundamental Shell is going to hit just the right balance between lightweight but still durable. This prototype was made in a vibrant orange, and it looks great with the contrasting black trim. Toren is also excited to let you in on one of the details we had been keeping up our sleeve – the Fundamental Shell will feature a clear polyurethane inner chest pocket, which allows you to use your smartphone through the pocket!  Not only is this a super awesome way to access your phone, but this innovation will go a long way in protecting your phone from getting wet or damaged in nasty weather conditions.

Toren will be introducing a number of new pieces in Fall 2014, including at least one insulated jacket, with the new synthetic and down insulations from Toray. For the first insulated piece, it is made of synthetic insulation, which performs under all conditions, unlike down, which loses its heating capabilities when wet. In addition to an insulated jacket, Fall 2014 will bring the debut of Toren’s mid-weight pullovers, perfect for layering. Toray is creating new knit fabrics which feature four way stretch for comfort and durability – the perfect combo!

 check out –> toren.is