REEBOK INTRODUCES THIRD REEBOK CLASSIC X ALICIA KEYS SIGNATURE COLLECTION

–      Alicia takes the Freestyle to new heights for 2013 as she introduces wedges to Reebok Classic

–      Spring/Summer collection launched on March 1st

 –      Third collection to be released for Autumn/Winter on September 1st

Boston, MA 2013 – Reebok Classic’s partnership and design collaboration with Alicia Keys continues with the introduction of new seasonal Reebok Classic X Alicia Keys collections for 2013. The collaboration sees exclusive limited edition lines featuring iconic Classic silhouettes which have been given Alicia’s unique creative touch. Alicia has been a long-term fan of Reebok since her days wearing the Freestyle Hi, known to her as the 54’11 as they cost 54 dollars and 11 cents, as a teenager.

Alicia draws inspiration from various aspects of her life when working on her collections for Reebok Classic, from her love of street culture to her glamorous on-stage experiences and her eclectic style influences. Working collaboratively with the Reebok Classic design team gives Alicia the opportunity to express her creative talent in the art-form of fashion.  Alicia says, “Working on my third range for Reebok Classic has been so much fun. Designing and working with the Reebok Classic design team is a great outlet for my creativity and provides me with another way to express myself artistically. I love every element of the process, from selecting which product silhouettes to use, to choosing materials and special features to working on colourways.  The Freestyle is my shoe; it has always been and will always be my favorite sneaker, so for me to be able to update it with a wedge and give it a totally new look and feel while still keeping the traditional look of the sneaker has been an honor and really exciting.”

New for FW 2013 is the A.Keys Wedge which fuses inspiration from both the Freestyle and the Chi-Kaze to create a brand new silhouette exclusive to the Reebok Classic X Alicia Keys collection.

September will see the introduction of the Reptile II Pack, the Tribal II Pack the Military Pack and theCrocodile Pack. The Reptile II Pack features chic reptile emboss detailing on black materials with bright red colour pops. The Tribal II Pack features refined neutrals, bright colour pops and a mixture of suede and leather material executions. The Military Pack features suede, heavy canvas, nylon and luxe leather and includes special details such as printed laces and boot eyelets, giving the range a rugged feminine look. TheCrocodile Pack features a chic shade of navy with crocodile detailing and gum outsoles.

Todd Krinsky, Reebok’s Vice President of Classic, says, “We are really excited about launching our third Reebok Classic range with Alicia. Her creative talent, energy, passion, vision and drive make her the perfect partner to collaborate with, especially when creating new product for like-minded women. Reebok Classic has rich heritage in women’s fitness and fashion and it is important to us to continue creating and evolving our women’s products to create future classics.