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Monthly Archive: February 2013



February 2013



@FoodFete Winter Edition

Written by , Posted in New York

Nothing was cold about the Winter Food Fete last week! There was plenty of goodies there like the brand new flavors of ice cream, chips, bing cherries, cheese, cakes and even fried onion flakes. All the vendors were extremely nice to all of us bloggers and reporters with tons of samples and goodies.

Breyer’s Ice Cream Toppings
Cake Boss cakes
Edy’s Grand Ice Cream
Emmi Roth USA, Inc.
Heavy Seas Beer
Kettle Brand
Manitoba Harvest Hemp Foods
Niman Ranch
Northwest Cherry Growers
Onion Crunch
Pujols Kitchen
Seagram’s Escapes

IMG 57971 1024x764 @FoodFete Winter Edition

The simple and scrumptious Onioncrunch.com

IMG 5798 764x1024 @FoodFete Winter Edition IMG 5799 764x1024 @FoodFete Winter Edition IMG 5800 764x1024 @FoodFete Winter Edition

Breyer’s have a whole new range of sundae toppings like caramel, fruits and microwavable syrups and sprinkles IMG 5801 1024x764 @FoodFete Winter Edition IMG 5802 764x1024 @FoodFete Winter Edition

Cake Boss was there too! They will soon be available at local grocery stores nationwide IMG 5803 764x1024 @FoodFete Winter Edition

Cool new flavors. Have you tried maple x bacon?

Don’t miss the next FoodFete in April!




February 2013



How to Wear: @Reebok DMX Sky

Written by , Posted in New York

Reebok to debut DMX Sky.  Ridiculous Cushioning with three rows of bubbles that create an underfoot stream of moving air for a run that turns concrete into clouds innovation you can feel.  These crazy shoes are not for the faint of heart and definitely not for the wallflower in you. I am really feeling these and here is how I would wear them.

sq How to Wear: @Reebok DMX Sky

The instant you put it on, you can feel the moving air… resulting in unparalleled cushioning and comfort giving you cushioning where you need it, when you need it. DMX Sky is the alternative to minimalist running footwear.  It provides maximum protection between your foot and the ground.

Reebok’s DMX Sky running footwear features DMX technology moving air.  The beauty of moving air is that it doesn’t wear out like traditional foam cushioning.  In the marketplace now, most competitors use pressurized air but Reebok is one of the only brands to bring consumers moving air. Because the moving air in DMX Sky is unpressurized, the runner determines how the cushioning moves. In effect, customizing the cushioning underfoot.

Reebok DMX Sky Womens V51969 1024x741 How to Wear: @Reebok DMX Sky

 Reebok’s DMX Sky debuts March 1st for men and for women for $130 at key retailers including Finish Line and Reebok.com.



February 2013



Beyonce Midnight Heat @beyonceparfums

Written by , Posted in New York

Beyonce MidnightHeat Beyonce Midnight Heat @beyonceparfums

Beyonce is doing a lot of amazing things lately. I watched the HBO special on her year off and her life. So when I had a change to check out her new perfume, I jumped at the chance! I love this perfume and it wears well throughout the night. The top note is fresh but ends with a swirl of sandalwood and amber.

It is totally sexy and perfect scent to wear on a night out.  Totally my new go-to!

66999418 Beyonce Midnight Heat @beyonceparfums

The fruity floral gourmand opens with juicy top notes of Dragonfruit, Starfruit and Armenian Plum. The heart is a vivid floral bouquet built upon the Purple Mokara Orchid, Queen of the Night Black Tulip and Purple Peony. Finally, the base seduces the senses with Warm Amber, Patchouli and Sandalwood.

Top Notes

The fruity floral gourmand opens with juicy top notes of Dragonfruit, Starfruit and Armenian Plum.

Heart Notes

The heart is a vivid floral bouquet built upon the Purple Mokara Orchid, Queen of the Night Black Tulip and Purple Peony.

Base Notes

The base seduces the senses with Warm Amber, Patchouli and Sandalwood.





February 2013




Written by , Posted in New York

In 1992, Reebok was looking to make the strongest possible statement on the court.  At the time, the brand had success with key basketball silhouettes including The Pump, however Reebok desired to make an even bigger, bolder impact.

Reebok: Project 2013 – Shaq Interview with Swizz Beatz from Digital Wave Media Group on Vimeo.

‘‘What we needed was a larger than life presence, a basketball prodigy that would forever change the game. And, Reebok got just that when we partnered with arguably the most dominant player in the league, Shaquille O’Neal,’’said Reebok’s Vice President of Classic, Basketball and Entertainment, Todd Krinsky.

After partnering with the brand, Shaq went on to become Rookie of the Year and play in two of the most revered basketball shoes of all time — the Shaq Attaq and the Shaqnosis.

Today, at a packed press launch at the Project Trade Show in Las Vegas, Reebok Classic welcomed the legendary Shaq back to the family. Kicking off with Reebok’s Todd Krinsky highlighting 2012 and early ’13 successes including the Iverson collection, Pump bringbacks, Kamikaze, T-Raww and more, Krinsky went on to give credit to Swizz Beatz, Reebok Classic Creative Director who was instrumental in the brand’s return to the main stage.

Longtime, close friend of Shaq from back in his playing days, Swizz knew the time was right to bring back the iconic Reebok Classic Shaq Attaq and Reebok Classic Shaqnosis. Swizz brought Shaq on stage to reminisce about being the first athlete with a signature shoe for Reebok, his days in the league, his first Reebok ad, doing music with Shaq, and more. Swizz and Shaq also talked in depth about the Reebok Classic Shaq Attaq and Reebok Classic Shaqnosis.  At the end of the event, Tyga made a special appearance for a photo opp on stage with Swizz and Shaq.

Reebok Classic Shaq Attaq – A highly anticipated bringback from 1992, the Reebok Classic Shaq Attaq drops on April 19th for $160 at key retailers includingJimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com. 

The legendary Shaq Attaq features Pump technology on the tongue, which gained tremendous equity with players at the time.  Providing the ultimate in lightweight technology, the Shaq Attaq features Graphlite.  A first of its kind lightweight technology, Graphlite is a plastic, incredibly strong fiber which allowed Reebok to strip away heavy rubber to create a sleeker, lighter silhouette. Graphlite technology keeps the shoe light, while still providing incredible stability. From a design perspective, the Shaq Attaq reflects the brightness of Orlando blue, the silhouette takes color phenomenally and was the perfect bold look for a player like Shaq.


Reebok Classic Shaqnosis — Debuting for the first time in 1995, Reebok Classic is bringing back the Shaqnosis on July 19th for $125 at key retailers includingFinish line, Foot Locker, Jimmy Jazz, Shiekh, City Gear, Shoe Palace and on Reebok.com.  At the time the Reebok Classic Shaqnosis was created, designers had a strong desire to create a shoe with a truly polarizing look for Shaq, arguably the most visible guy on the court. Reebok knew that the Shaqnosis was a ‘‘love it or hate it’’ model, and the brand fully embraced the controversy the shoe evoked. The energy behind the Shaqnosis was so strong that it led to a spin-off collection called Mobius. The Mobius line played off the Shaqnosis inspired 50/50 black/white split, making it the ideal statement look on the basketball court or baseball field. Other styles in the Mobius collection included The Big Hurt with baseball great Frank Thomas and The Blast with basketball icon Nick Van Exel.

image011 All NEW @SHAQ Attaq @Reebok @THEREALSWIZZZ

Stay tuned for styles such as these to be brought back by Reebok Classic in the future…



February 2013



Pop Up Shop @AliceandOlivia

Written by , Posted in New York

One of my favorite fashion lifestyle brands! I own their suitcase and totally am obsessed with their blog Fortheloveofblog.com. Can’t wait to see their new pop up store!

Soho 1 819x1024 Pop Up Shop @AliceandOlivia Soho 2 1024x685 Pop Up Shop @AliceandOlivia Soho 3 1024x685 Pop Up Shop @AliceandOlivia Soho 4 1024x685 Pop Up Shop @AliceandOlivia


Who: alice + olivia by Stacey Bendet

Where: 72 Greene Street, NYC

Store Hours: Monday-Saturday 10am – 7pm and Sunday 12pm – 6pm



February 2013



Call Me Groovy Red Ruby @GudHappens @carlyraejepsen

Written by , Posted in New York

Last week, I went to BRUSH near Union Square to check out the new Groovy Red Ruby lineup for GUD. You know that I love the GUD products and this just made me oh-so happy!

I even made 2 VINE vids: 



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Scrumptious mini grapefruit creme brulee

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A mini pink grapefruit macaroon! Yum! c11d12867c6411e2a12822000a9f18f6 7 Call Me Groovy Red Ruby @GudHappens @carlyraejepsen

Grapefruit mimosa

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The products

They gave us a funky blowout after a shampoo with the products. I left smelling and looking fab icon smile Call Me Groovy Red Ruby @GudHappens @carlyraejepsen

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Güd, the millennial natural personal care brand from Burt’s Bees, has joined forces with multi-platinum, GRAMMY® nominated singer/songwriter Carly Rae Jepsen. As the brand’s first spokeswoman, Carly glammed-up to shoot her new print ad that takes place in a dream shower turned recording booth. Jepsen belts out her favorite tunes while indulging in the energizing hair and body care products in güd’s new Red Ruby GroovyTM line.The print ad will appear in May issues of leading fashion, beauty and lifestyle publications such as Glamour, Allure, and Cosmopolitan.

 Call Me Groovy Red Ruby @GudHappens @carlyraejepsen

“I spent the day getting dolled-up in a little bit of old school fashion and playing with some amazing products,” says Carly of the experience. Behind the scenes, Carly dished about her new single, “Tonight I’m Getting Over You,” which launches today with a video premiere on VEVO.

 Call Me Groovy Red Ruby @GudHappens @carlyraejepsen

GUD by Burt’s Bees

When güd was searching for the embodiment of the brand, Carly was an obvious choice. Her high energy, sing-along sound which is self-described as “flower-child pop” is a perfect match for güd’s mash-up of indulgent fragrances and natural* formulas with names like Orange PetaloozaTM and Pearanormal ActivityTM.

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“To be able to use a brand that you know has natural ingredients but also smells scrumptious is the best of both worlds,” says Carly. “I love these products because I know I can count on them, they’re good for me, and make me feel beautiful.” Fans can visit www.facebook.com/gud to receive a special “güdee” from Carly.

Make sure you pick these up this week!

pixel Call Me Groovy Red Ruby @GudHappens @carlyraejepsen
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