This weekend, I went down to Dylan’s Candy Bar for the relaunch of Astro Pops!
These vintage candies were discontinued in 2004 and now 8 years later with a ton of hard work, they are being relaunched!
For over 40 years, Astro Pop®s have been a favorite among people all over the world. Millions of the famous pops had been sold in countries such as Italy, India, Canada, Mexico, UK and Israel. There are many websites and Facebook™ Fan Pages, touting the unusual cone-shaped pop with three different flavors as well. People are always looking for nostalgic brands that bring them back to their childhood and Astro Pop® is one of those brands that people remember, and now want to share the experience with their children.
“I’m receiving calls from all over the country as people find out Astro Pops® are coming back. It really makes their day”, Ellia Kassoff comments. “In tough times, people revert to what makes them happy and candy, (especially nostalgic candy), fill the need.”” We’re also receiving calls from candy stores everywhere, saying they still get many people walking into their store every day, asking for an Astro Pop®!” They can’t wait to stock them back on their shelves.
Astro Pops were first made in 1963 after two ‘Rocket Scientists’ working on the space program in El Segundo, Ca decided to quit their jobs and create the Astro Pop®, modeling the pop after a three-stage rocket. Being actual ‘Rocket Scientists’ they built special equipment to make the cone-wrappers at high-speed along with other equipment made by hand. Astro Pops® were very unusual to manufacture because the cone-wrapper became the mold for the candy. Hot candy was poured directly into the wrapper, then a paper stick was added and capped off with a layer of wax. Astro Pops were created at the perfect time in history when the ‘Space Race’ was in full force, kids were drinking Tang® and eating Astro Pops®, dreaming of going into space. Millions and millions of Astro Pops® were sold!
Me and Tricia (VP of Marketing for Leaf Brands)
This was one of the fastest selling relaunches that Dylan’s Candy Bar has ever seen. If you wants to share your favorite Astro Pops memory in the comments below, you can win a Astro Pops Yo-Yo!
Find out more on http://www.astropopcandy.com