Last week I ran into my friend Jaylen and he was smelling just divine! He told me later that he was wearing Ferragamo…  That’s why I’m so super excited to see this new fragrance for HER!
The Incanto Cult Collection presents its first line with the launch of Incanto Bloom.
A new concept, a new story to tell, even closer to the institutional Ferragamo world and dedicated to a more sophisticated universe.

CONCEPT
Incanto Bloom reveals the fashionable and charming personality of a young, sophisticated metropolitan woman with a desire for the latest in chic. She loves natural beauty and likes to collect and exhibit icons of style.

FRAGRANCE
Dazzling petals explode into a passionate blooming sensation. In harmony with the new Cult Collection universe, Incanto Bloom is bright, sophisticated, iconic. A lively and subtle twist of Grapefruit Flowers and Freesia introduces a wide, blossoming bouquet of Tea Roses and Champaca Flowers. Extroverted, glamorous and chic, a very special vibration caresses with Musks and sensual Cashmere Wood. A tantalizing floral fruity Eau de Toilette created by Sophie Labbé from IFF.

PACKAGING
The Vara bow, one of the most recognizable symbols of the Ferragamo brand, represents pure Ferragamo style and femininity. The use of this iconic element in the packaging communicates all of the driving elements of our new Cult Collection universe: chic, fashionable, elegant, sophisticated and glamorous.

The opalescent white flacon, designed by renowned Sylvie de France, enchants with an appealing contrast of black and pink dandelion blooms.
The outer packaging is enriched with a Vara bow closure in gros-grain effect.

COMMUNICATION
A fresh sensation of sophistication links Incanto Bloom to the fashion world of Ferragamo. The Vara bow becomes a true key signature element, creating a liaison between the fragrance as an iconic accessory and the fashion world.

TARGET
A young metropolitan sophisticated woman, with a desire for the latest in fashion, who likes to collect and exhibit icons of elegance and style

I totally love it, especially the bottom on the bottle, how cute.

*HeyDoYou is for the cute, clever and connected*