Posts Written On April 07, 2010

Incanto Bloom

Last week I ran into my friend Jaylen and he was smelling just divine! He told me later that he was wearing Ferragamo…  That’s why I’m so super excited to see this new fragrance for HER!
The Incanto Cult Collection presents its first line with the launch of Incanto Bloom.
A new concept, a new story to tell, even closer to the institutional Ferragamo world and dedicated to a more sophisticated universe.

CONCEPT
Incanto Bloom reveals the fashionable and charming personality of a young, sophisticated metropolitan woman with a desire for the latest in chic. She loves natural beauty and likes to collect and exhibit icons of style.

FRAGRANCE
Dazzling petals explode into a passionate blooming sensation. In harmony with the new Cult Collection universe, Incanto Bloom is bright, sophisticated, iconic. A lively and subtle twist of Grapefruit Flowers and Freesia introduces a wide, blossoming bouquet of Tea Roses and Champaca Flowers. Extroverted, glamorous and chic, a very special vibration caresses with Musks and sensual Cashmere Wood. A tantalizing floral fruity Eau de Toilette created by Sophie Labbé from IFF.

PACKAGING
The Vara bow, one of the most recognizable symbols of the Ferragamo brand, represents pure Ferragamo style and femininity. The use of this iconic element in the packaging communicates all of the driving elements of our new Cult Collection universe: chic, fashionable, elegant, sophisticated and glamorous.

The opalescent white flacon, designed by renowned Sylvie de France, enchants with an appealing contrast of black and pink dandelion blooms.
The outer packaging is enriched with a Vara bow closure in gros-grain effect.

COMMUNICATION
A fresh sensation of sophistication links Incanto Bloom to the fashion world of Ferragamo. The Vara bow becomes a true key signature element, creating a liaison between the fragrance as an iconic accessory and the fashion world.

TARGET
A young metropolitan sophisticated woman, with a desire for the latest in fashion, who likes to collect and exhibit icons of elegance and style

I totally love it, especially the bottom on the bottle, how cute.

*HeyDoYou is for the cute, clever and connected*

158 Comments

Oversized White Watches

One must have look for spring is the Oversized White Watch. From D&G to Chanel to Guess. White watches are the wrists of every summer bunny in town.  



Obviously, no one wears watches to simply tell time anymore because we have Blackberries and iPhones. But it is still a #1 accessory to upgrade and outfit and status symbol. There are ones made of plastic to those made with ceramics and even plasteramics!  OWW (Oversized White Watches) made an appearance in Blind Side.





This is my favorite from the Spring 2010 Guess Collection!

Gc Watches Diver Chic 01500M1, $2395

If you want to know more about the Guess Collection
Winston Ma

Lotus Leaf Communications  |  www.lotusleaf.ca
62 Niagara Street, Suite 103
Toronto, Ontario M5V 1C5
o: 416.928.1978  |  f: 416.928.9641 |




*HeyDoYou is for the cute, clever and connected*

133 Comments

Comrags at LGFW

Re-Cap pt3: HeyDoYou x LGFW
Oh-em-gee sooo many people this day! I can’t say that I LOVED the Comrags show, I can say however, that I liked the hair, and the clothing looked very well made… ok maybe I liked a teeny tiny part of the collection lol…. I don’t know man, it’s spring so I’m all over bright colors, I’m not in the fall mind set quite yet…

B
*HeyDoYou is for the cute, clever and connected*

118 Comments

Nude Summer Shimmy

Nude aka Blush shoes are the bomb diggity. They are perfect for spring and summer. I imagine these look the best with a fresh pedicure with an elegant French manicure  Here are some of my favorites!

Carvela – Gilbert

L.A.M.B – Laken


Fendi

Can’t wait to wear these Jessica Simpson slingbacks ^_^







*HeyDoYou is for the cute, clever and connected*
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