June 14, 2009 -

POWER, VICTORY, SELF-AFFIRMATION… These are the labels tagged to the delicious new fragrance for men by Diesel. Diesel is rebranding itself through ‘Only The Brave’ changing what society has named it and re-introducing itself as a contemporary mix of pop and street culture with the solid symbol of a clenched fist! Thursday was the cocktail launch at Younge & Dundas Square and I was among the very few lucky enough to get an intimate acquainting!