Animal Rescue Group Takes On Dogs Being Left Out in the Cold

One year ago, a community was rocked by an image of a frozen dog that was posted on social media by an animal control center in New Jersey. The dog had been found frozen to death on a city street, and the picture was posted as a message to others of how dangerous winter temperatures are for pets, and how important it is to take action to help keep them safe throughout the winter. In order to avoid recurring images like the one posted last winter, it’s crucial that people take pet winter safety seriously.

“Every winter there are animals found dead, injured, or ill because they are not being properly taken care of,” stated Robert Misseri, founder and president of Guardians of Rescue, an animal rescue organization. “Our team puts in a great effort to help as many pets as we can, but we don’t do it all on our own. We are urging the communities to get involved in helping to keep the pets in their area safe throughout the winter chill.”

Guardians of Rescue (GOR), which has a new show called “The Guardians” that premiered on January 7, 2017 at 10 p.m. on Animal Planet, has been actively seeking out those dogs in the areas of New York, New Jersey, and Philadelphia that are in need of proper shelter. Their mission is to get dogs from being chained outside to at least having a fenced-in area with a heated dog house, at no charge to the pet’s owner.

GOR goes into some of the most dangerous areas in order to help dogs that have been left outside without proper shelter. They first attempt to get the owner to surrender the pet to the rescue group, so they can find a better home for it, but if they resist, then they do the next best thing by providing it with better onsite living conditions. In addition to helping pets to have access to better shelter, the group has been providing homeless people in New York City with coats, and providing them with dog jackets and blankets for their pets.

“We all feel guilty sleeping in a warm bed at night knowing so many need shelter, but when we know of an animal who is suffering, we get there ASAP,” says Misseri. “We found out a dog was on a chain with a subpar shelter on Christmas Day, so we gave them a heated dog house, and large pen, so we could get him off the chain. We do a lot of work to help the animals, but we can’t do it alone, we need the community to get involved, too.”

Many people don’t realize the seriousness of pets being left outside during frigid temperatures. Pets left outdoors once it freezes are at risk for frostbite, hypothermia, and even death. Further, according to the American Veterinary Medical Foundation, cold weather can also worsen some medical conditions pets may have, including arthritis. There are numerous things people can do to help protect their pets, and the pets of others in their community throughout the freezing cold winter, including:

  • Shorten your dog’s walk when it’s very cold to help protect you both. Elderly pets may also have a difficult time walking on snow and ice.
  • Short-haired pets will usually feel the cold more than those with more fur and body fat. Keep this in mind when it comes to determining how long to take them for a walk. If your dog will allow it, put a sweater on them when taking them out on very cold days. When brining your pet back in from a walk in the snow or on ice, be sure to wipe them down to remove any deicing chemicals that may be on their fur.
  • Pets should always be indoors during freezing temperatures. Once the temperature drops below 40 degrees, pets should be brought indoors. For those who cannot keep their dog inside, opt for having a heated dog house, so they are kept warm during the winter.
  • Pay attention to the dogs in your community left outdoors without proper shelter. They suffer horribly and need people to stand up and speak out for them. Such situations should be reported so they can be investigated.
  • A common deadly substance that pets come in contact with is antifreeze. Because it has a pleasant taste to them, they will drink it, making it crucial that any spilled on the ground is quickly cleaned up. Also, pets should never be left alone in a vehicle during the cold weather.

“We have seen way too many dogs that live outside with very poor shelter, and they suffer so much,” added Misseri. “We have made it our mission to go out in full force and try to help as many of those dogs that we can. The laws on leaving pets out like that are very weak, so we have to do what we can to help make a difference for the animals.”

The community can assist GOR by watching out for animals in need and contacting the organization when they see those in distress. Guardians of Rescue provides assistance to animals out on the streets, helping to rescue them, provide medical care, food and shelter, and find foster-home placements.. They are also instrumental in helping military personal bring back their pets from the Middle East. To learn more, get involved, or to make a donation to support the Guardians of Rescue, log onto

About Guardians of Rescue
Based in New York, Guardians of Rescue is an organization whose mission is to protect the well-being of all animals. They provide aid to animals in distress, including facilitating foster programs, rehabilitation, assisting other rescue groups, and providing support to families, both military and not, who need assistance due to economic factors. To learn more about Guardians of Rescue, visit the site at


L’Oreal to Expand Market Share Through Acquisition of Three Skincare Brands

L’Oreal to Expand Market Share Through Acquisition of Three Skincare Brands

L’Oreal agrees to acquire three skincare brands from Valeant Pharmaceuticals Inc., increasing the company’s US cosmetic & beauty product manufacturing revenue to $3.7 billion in 2017.

Canada-based Valeant Pharmaceuticals Inc. agreed to sell three of its skincare brands to French cosmetics manufacturer L’Oreal for $1.3 billion. The acquisition, which will include Valeant’s CeraVe, AcneFree and Ambi brands, will expand L’Oreal’s US cosmetic and beauty product manufacturing revenue to an estimated $3.7 billion. This will increase L’Oreal’s share of the $41.4 billion Cosmetic & Beauty Product Manufacturing industry to an expected 8.8%, up from 8.4% prior to the acquisition. L’Oreal estimates that the three brands have a combined annualized revenue of about $168.0 million.

According to IBISWorld Industry Analyst Anya Cohen, “The skincare market is one of the fastest growing product segments in the Cosmetic & Beauty Product Manufacturing industry, with 28.9% of the industry’s total revenue sourced from the product line. A focus on antiaging treatments has boosted this segment’s visibility in the past five years, and consumer concerns about appearance, coupled with advances in technology, have paved the way for this segment’s ascent. At the same time, men’s skin care products have become a significant product category within the industry, as men have increased their spending on facial skin care products in the past five years.”

As a result of booming demand, acquisitions of skincare brands and companies have been rampant in recent years; for example, Unilever purchased four skincare brands in 2015, including Dermalogica and Murad, and Estee Lauder acquired several skincare brands, including GLAMGLOW, in 2016. L’Oreal has also made skincare acquisitions in recent years, including IT Cosmetics for $1.2 billion in July 2016.

About IBISWorld Inc. Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions.


Emora Social Smart Technology Accessory Announces 2017 CES Las Vegas Debut

Innovart Design Inc., a California based technology startup founded in 2015, announces its official debut of the Emora at the 2017 Las Vegas Consumer Electronics Show (CES). The Emora is a patent pending social smart accessory that allows each user to keep track of their emotions. The technology includes a bracelet and an app that allow users to stay connected and interact with their loved ones by tracking their feelings and thoughts through LED colors. The intuitive interaction technology includes gesture and tap control.

The Emora was designed to make communication simple, efficient, and stylish. Each user communicates by choosing a color of light to represent and record their mood, and the technology shares each user’s mood with selected friends. Each user can create their own personal codes by choosing color combinations to represent predefined messages. Unlike fitness and medical wearables, the Emora translates each user’s unique heartbeat pattern into a mood-pulse light from electrocardiogram (ECG). Both midnight black and twilight white models are available and designed to be fashionable accessories. For convenience, the Emora also supports incoming calls, text messages, and calendar notifications.

“Our goal is to create innovative products which enable people to connect with each other in ways which weren’t possible before. While social networks enable us to connect with others, there really isn’t an easy way to share your emotions. Some social media networks allow you to choose pre-defined emotions, but these are never enough for people to show their uniqueness. The Emora lets every user become his or her own stylist.” Wei Cheng Chou, CEO & Co-Founder of Innovart Design and alumnus of Art Center of College Design.

The smart accessory is compatible with iOS and Android smartphones and allows intuitive gesture and tap control to directly check-in on social media and transmits precompiled personal messages without users having to grab their phones.

Mission Statement:

Innovart Design aims to empower anyone to live a better life by increasing their ability to express, feel, and care for themselves and others. The company integrates diverse talents including design, technology, psychology, and business. Each product is created to enrich daily human interaction by seamlessly integrating technology and beauty into human life. For more information please visit


BRAND NEW Home Spa Treatment!

The ever popular home spa treatment company, ToGoSpa®, has come out with a BRAND NEW under eye treatment that you’re going to love! Be one of the first to try this amazing new under eye treatment!

ToGoSpa® has harnessed the natural power of charcoal and bamboo and combined it into one amazing Eye Treatment. With the detoxifying properties of charcoal and the anti-inflammatory properties of bamboo, you can kiss your dark circles goodbye! You don’t have to go to an expensive day spa to get a detox, you can get one in the comfort of your own home with ToGoSpa®!

ToGoSpa® Bamboo Charcoal Eyes Proudly Features:

  • Collagen
  • Vitamins
  • Amino Acids
  • Detoxifying Properties
  • 3 Treatments Per Package for only $12.50!

To learn more about ToGoSpa® please visit

About ToGoSpa®

ToGoSpa® is a company that believes that beautiful doesn’t have to be expensive. Their products are Perfect For Anyone With A Face because they use only top quality ingredients, safe ingredients. With a team of people who care about skin, ToGoSpa® is a wholesome company with the desire to help everyone be their most beautiful self.


Lomo’Instant Automat Review – A Retrospective Blast from the Past.

Technology is always advancing. Just twenty years ago, it would be hard to catch everyday moments if you didn’t have a camera around you. But with the convenience of smartphone cameras, it has been increasingly easier to capture these every day occurrences that are important to you. But what has become a convenience, also has dropped in significance. Photos no longer hold the same weight as it did once. It almost feels like the art form has been dwindled to just another simple commodity. This is where the Lomo’Instant Automat appears. The Automat deviates from this monotony and brings it to the palm of your hand for true candid captures.

Anyone can look amazing with a quick shot on the Automat

Every shot with the Automat feels like the perfect shot. Starting from the two simple modes (Auto and Manual), you’re given a lot more freedom to play around with the various modes. What is a nice feature, is the Zone Focusing on the Automat. It gives you 3 options (Portrait, Group and Landscape) so you can feel in control with your shots. Powered by 2 CC batteries*, it lasts for a while and I never had to worry about running out of juice while I was out taking shots.

You also have one of Automat’s best features, which is its Automatic Mode. It hones in to the best possible lighting/shutter speed and aperture to create an amazing image, so you don’t have to go through all the trouble of trying to set it up. For newcomers who are trying to get great shots no matter what, this is best go-to option.

The camera comes with a fixed 35mm lens, but Lomography has amazing accessories, such as various lens that you can attach to, if you want to get more technical with your shots.

The camera feels great to hold on, to especially with the lens strap that is provided to you. It fits snug in virtually any coat pocket and in a backpack as well. It takes Fujifilm Instax Mini* films, which are great pocket sized photos that look great to hang on any wall in your apartment/home. The Automat also has an LED Counter, that helps you keep track of how many shots you have left and how many you’ve taken thus far.

Something about the Automat that I personally enjoyed, is the convenience. All it takes is a one click on the side of the Lens to turn it on and I can get ready to take as many shots as I wanted to. It took me a few tries to play around with the settings, but each photo gets better then the last, creating memories to hold onto.

The biggest takeaway from any beginner who wants to have a memory of nostalgia, or to a veteran who wants to hone their craft in an unorthodox way, the Automat has a bit of both. This is a camera I recommend to anyone who wants to deviate from the norm and create captivating images that allow to express a different form of creativity.

*Reminder: Fujifilm Instax Mini and batteries are not included. You can find the Fujifilm Instax Mini in Lomography’s Online Shop.


How To Put On A Bra correctly? Sweet tips from ThirdLove

As you know, it can be super frustrating having bra-blems. And I think all of us women can agree that these issues can make you want to rip off your bra the moment you walk in the door at the end of a long day! Here are some tips from ThirdLove to help get you started.

Exclusive promo code – BRABLEMSJAN15, shopping at ThirdLove,

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