The MY LITTLE PONY brand is bringing the power of the rainbow to life in 2014 with an array of colorful ponies and playsets! Children and fans of all ages will adore discovering the whimsical world of six pony friends, watching their adventures unfold in the “My Little Pony Friendship is Magic” animated series created by Hasbro Studios and airing on The Hub TV Network. Pony fans can act out imaginative stories of their own with fantastical MY LITTLE PONY figures, playsets, and vehicles, many of which can be seen in the series.
This fall, the beloved brand will ‘pop’ into a new category of play that, for the first time ever, lets fans create and customize their own ponies. The MY LITTLE PONY POP line is an assortment of easy-to-assemble figures and a playset for children to build and personalize every aspect of their pony friend – from funky hairstyles, to colorful outfits, customized cutie marks, patterned wings and all of the accessories in between!
A worldwide perennial favorite, MY LITTLE PONY is an evergreen lifestyle brand. In 2014, over 200 top-tiered licensees around the world in more than 17 categories will bring MY LITTLE PONY branded products inspired by the “My Little Pony Friendship is Magic” animated series to the global marketplace ranging from publishing to digital gaming to apparel, plush, housewares and fashion & beauty. Fans of the beloved brand can also “make friends” with MY LITTLE PONY on Facebook, watch videos on YouTube, and see episodes on MyLittlePony.com as well as get details on the array of product, promotions, and more.
New MY LITTLE PONY products for 2014 include:
MY LITTLE PONY RAINBOW FRIENDS Assortment
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 14)
Fans can add RAINBOW POWER style pony pals to their collection with these MY LITTLE PONY figures, each featuring a unique cutie mark that reflects their personality, hair highlighted with neon-rainbow strands, and bright decorations all over. Style these ponies’ colorful hair with the included comb. Choose from RAINBOW DASH, FLUTTERSHY, RARITY, PINKIE PIE, APPLEJACK or PRINCESS TWILIGHT SPARKLE figures, each sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.
MY LITTLE PONY PINKIE PIE’S RAINBOW HELICOPTER Playset
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Spring 14)
Get ready for high-flying adventures with PINKIE PIE in a first class flight around EQUESTRIA. This heart-shaped helicopter even has a colorful rainbow propeller. The PINKIE PIE pony travels with a small pink suitcase, rolling luggage rack, and fashionable accessories, ensuring she’ll arrive in style wherever she goes. Available at most major toy retailers nationwide and on HasbroToyShop.com.